Marketing Partnership Agreement Sample

Whether you`re a start-up or a growth company, there are many reasons to enter into a strategic partnership agreement. At least a strategic partnership will create added value for your product or service by expanding what you have to offer. A strategic partnership can even be a proverbial “match made in heaven” if the two parties involved replicate well enough. You don`t need a monthly shelf life for printer maintenance if you want to save more money by switching to a paperless solution. So reassess the situation before signing up for a strategic partnership. Never enter into an alliance just to say you have a strategic partner. An example of when a marketing partnership agreement is used is the fact that a company is interested in placing products in another company or in another company`s showcase to promote and increase its revenue. Another example is a joint marketing campaign or joint sale that benefits both companies. A non-equity alliance occurs when two companies agree on a contractual relationship that allocates resources, assets or other resources. Many examples of strategic partnerships are also considered non-equity alliances. And both parties offer our customers a lighter service. Strategic partnerships for integration may include agreements between hardware and software manufacturers or agreements between two software developers working together to have their respective technologies fully (and not always exclusive) cooperated.

By the electronic signature described below, both parties agree to conclude this joint marketing agreement and to respect at any time any aspect of the terms of this agreement. The same logic can be applied to a variety of different products, so it is something worth considering in many situations. If you are interested in a strategic marketing partnership, you would like to look for either a reference with which you will share a customer base or a company active in a related sector capable of marketing your goods or services to a new target audience. [Sender.Name] and [Signer.Name] individually offer products or services that are related or complementary. In order to increase the demand for products and brand awareness of the two companies, the parties included in this agreement enter into a joint marketing agreement. A marketing partnership agreement is reached when two companies work together to encourage efforts to secure a co-brand offer. Both companies are responsible for sharing the work and participating in the results of the aid. Pharmaceutical company, Abbott`s agreement in India to market Zydus Cadila drugs throughout India. An agreement like this allows each company to focus on what it does best.

In this case, Cadila Cydus focuses on drug manufacturing, while Abbott India hones in the marketing of drugs. All aspects of the model have been designed to give your company and its partners a clear idea of each part of the agreement. This document will help reduce uncertainty and increase trust between stakeholders and save your team 4 hours on writing and formatting. Some good examples of strategic partnership agreements between brands, which you may have heard of, are Starbucks in-store coffee shops in Barnes and Nobles, HP and Disney`s ultra-high-tech mission: space attraction and Microsoft`s joint partnership agreement for the construction of Windows Phones.